Paid Online Content material – Leap Onboard Now or Be Left Behind
1) Over 17 million music tracks have already been purchased and downloaded on Apple’s iTunes music service, regardless of the existence of KaZaA and different file sharing services.
2) In 2004, over 58% of all site owners within the UK charged for online content material, with that quantity predicted to develop to over 65% by the top of 2005 소액결제정책.
3) Client spending within the U.S. alone, for online content material, reached $1.8 Billion in 2004, in keeping with the Online Publishers Affiliation, This determine confirmed a stable 18% progress over the earlier yr. Some classes confirmed really astounding progress. The primary paid online content material class in complete greenback quantity was the Online Courting / Personals class. This class confirmed a good 14+% progress. Nevertheless, the Leisure / Existence class confirmed an amazing 90% enhance from 2003, moving into second place amongst all classes.
4) Sports activities web sites have been a staple of the Web for years. As may very well be anticipated, this additionally holds true for paid online content material, with the Sports activities class experiencing a whopping 38% progress from 2003 to 2004.
5) All this progress has taken place with lower than 12% of all U.S. web customers buying online content material. This means the great potential for continued progress of paid online content material.
There are three foremost determinants that resolve climate content material can, or ought to, be monetized; it must be distinctive (there must be a USP, or distinctive promoting proposition), unique and usable. The extra the content material follows any, or all of those three determinants, the better its potential to be monetized.